OutsideIn Strategies provides qualitative research and strategic consulting services to clients across a spectrum of industries. We draw upon our vast toolkit to craft a unique project approach based on the objectives of each project, what we call "The Answer Plan".

Some projects may be bigger than just a qualitative research component -- there may be a market or competitive assessment required or quantitative work that is called for. OutsideIn Strategies has a network of highly skilled strategy professionals that have worked together for several years. We leverage this network when necessary depending on the scope and objectives of the challenge(s) presented.  We can reach out to the resources of associate firms and professionals to form a project team that can deliver with excellence on the objectives of the project within the timing and budget requirements. Types of projects we address include:

• Brand Strategy Development
• Segmentation and Targeting
• Market or Competitive Assessment
• Positioning
• Equity Extension
• Platform and New Product/Service Development
• Identification of Growth Opportunity Areas
• Branding and Naming

Traditional & Online Techniques

Qualitative Toolkit - OutsideIn Strategies has expertise in a continuum of qualitative methodologies, from the traditional to the emerging, one or more of which may be called for in any given project.  Often a blended approach is appropriate, for example on-line journaling combined with follow up face to face groups or bulletin boards chased with one-on-one telephone interviews to allow for more in-depth probing.